Century of the Self Transcript - Part 1 - Happiness Machines A hundred years ago a new theory about human nature was put forth by Sigmund Freud. mentioned in the second part, as well as Wilhelm Reich, one of the main Getting drugged without your knowledge can be terrifying and traumatic. The 20th century saw an unprecedented acceleration of technological development (which is hardly referenced in the documentary), and the human psyche could not keep up. Regular cooks bought restaurant-grade pots and pans, average shutterbugs purchased advanced cameras, families who never left the suburbs drove SUVs that could go off-road and up mountainsides. This documentary is nothing short of astonishing. Rogers theory, the theory known as the person-centered theory, is well known and his work is invaluable to todays discoveries. forces hidden deep inside the minds of all human beings. At that time Vienna was the center of a vast empire leading central Europe. To succeed in business you need to employ the same techniques big business does. Forceswhich if not controlled led individuals and societies to chaos and destruction. questions the modern way we see ourselves, the attitude to fashion and Century of the Self Part 3 - The Policeman in Our Heads Produced and Written by Adam Curtis This is a series about how Sigmund Freud's ideas about the unconscious mind have been used by those in power to control the masses in age of democracy. An old and finite economy based on the static needs of the masses fulfilled by mass produced products was made redundant by an ever changing and infinite number of individual desires that made infinite economies possible. In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. This four-hour odyssey is divided into four distinct segments. as he watched the crowd surge around Wilson, Edward Bernays - 1991: When I came back to the United States I decided that if you could, use propaganda for war you could certainly use, bad word because of the Germans using it. This episode shows how this idea rapidly developed in America through self-help movements, into the irresistible rise of the expressive self: the Me Generation. People started making the changes in themselves they wanted to see happen at a social level. This is a type of condition that has such a detrimental effect on human behavior that it can even block the fight or flight reflex., Psychoanalysis has made a significant influence on psychiatric methods used in therapy sessions. Part two explores how those in power in post-war America used Freuds ideas about the unconscious mind to try and control the masses. fbi child exploitation task force salary; andrew wiggins injury It's not that the people are in charge but that the people's desires are in charge. The documentary Century of Self Documentary written, directed and produced by Adam Curtis, goes to explore how Freud's developed theories were used by his nephew in order to manipulate the people. Both New Labour with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power. Freud's theory is very, http://dotsub.com/view/9cfe48bd-cc34-4aac-8d12-1723727de8da/viewTranscript/eng. By, satisfying people's inner selfish desires. Question your own wants and desires they may not be your own. The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. The words of Paul Mazur, a leading Wall Street banker working for Lehman Brothers in 1927, are cited: "We must shift America from a needs- to a desires-culture. So what I did is try to find some other words so, off Broadway. Uploaded by We will keep fighting for all libraries - stand with us! They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany, and in response to this, they set out to find ways to control the masses so as to manage the hidden enemy within the human mind. -, Karl D. Lehman, M.D. In briefest outline, Century of the Self advances the thesis that Freuds views of the unconscious set the stage for corporations, and later politicians, to market to our unconscious fears and desires. We must shape a new mentality in America. Were scientific. For example, in my youth, I found it odd that any products at all could be marketed to hippies, those bastions of non-materialism. He did all this with the justification that the cold war had to be won and the American way of life had to be preserved. Without these two revered individuals, it is possible that psychology would be viewed in a different perspective. Bernays solution was to build a system that provides an illusion of democracy and wellbeing, while the Nazis were straightforward: they would abandon democracy for an alternative that would channel the masses uncontrollable energies in ways that held the nation together. Bernays is almost completely unknown today but his influence on the 20th century was nearly as great as his uncles. The stories of the people who saw those opportunities dominate the documentary. The Century Of The Self ( Part 2) by onderkoffer Topics SOCIAL ENGENEERING, FREUD, NWO The Engineering of Consent. A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations. The Century of the Self is a thought provoking, four part documentary describing how Freudian and post-Freudian ideas about human nature were adopted by corporations and politicians to manipulate society and public values in the 20th Century. And she did. It was a powerful, attack on the idea that civilization was an expression of human progress, What did Freud think about the idea of the, Bernays manipulated people and got them to think that you, couldn't have real democracy in anything but a capitalist society, It's not that the people are in charge but that the, from something which assumes an active citizenry to the idea of the public as passive consumers driven primarily by instinctual or unconscious desires and if you can in fact trigger those needs and desires you can get what you want from them. This episode is about Freud's American nephew Edward Bernays. By the 1980s, expensive, formerly niche products were being avidly marketed to ordinary consumers. Sigmund Freud changed the view of the human mind and the way it works. try and control the dangerous crowd in an age of mass democracy. So they made the women add their own eggs to the mix, which changed the perceived ease of making the instant cake and now women felt like they deserved the credits for their work and sales soared. sermon, New Jersey | 32 views, 0 likes, 1 loves, 6 comments, 1 shares, Facebook Watch Videos from North Clinton Avenue Church of Christ: Get energized. Although he benefitted from his nephews promotion of his writing, one gathers he was uncomfortable with commercial exploitation of his ideas. superficiality. The personal become political. Psychotherapy that strives to encourage social interest: A simulated interview with Alfred Adler. It all depends what you use them for. These additions are difficult to date, as the person responsible used archaising script resembling those of the 12th century. Viennese society who like to come to a nice elegant comfortable ball. " Adems, nos las muestra fuera de su rea tradicional de aplicacin, como es la clnica, as nos vamos a otros campos como son la poltica, la mercadotecnia, movimientos sociales, etc. As long as they are used to figure out real needs of people that will improve their lives and allow them to become better versions of themselves, I dont think there is anything wrong with that. documentary describes the impact of Freud's theories on the perception In episode one, Curtis says, "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an . The first three episodes showed how business learned to read consumers desires and sell them products that satisfied them. And that the latter was way more profitable for business. What Gender Doesand Doesn'tTell Us About Psychopathy, Why People Should Stop Bragging on Social Media, Why Social Media Is Not Smart for Middle School Kids, Social Media Is Tanking People's Body Image, 18 Common Logical Fallacies and Persuasion Techniques, 7 Strategies People Use to End Friendships, 3 Things to Consider While Living Your "Fleabag Era", How Recent Demographic Forces Created the Solo Generation, Serial Killer Myth #1: They're Mentally Ill or Evil Geniuses. On the whole, this film is extremely useful to forming a well rounded view of the world we live in and to putting together the pieces of the puzzle that the developments of the past century represent. Jay Ogilvy, Director of Psychological Values Research, Amina Marie Spengler, Director, Psychological Values Research Programme, 197886, Christine MacNulty, program manager, Values and Lifestyles Team, SRI International 197881, Historical Film of the Year, History Today Trust Awards, Best Documentary Series, Royal Television Society, Best Documentary Series, Grierson Documentary Awards, This page was last edited on 16 April 2023, at 15:50. Curtis questions the intentions and origins of this relatively new approach to engaging the public. Except for Century of the Self is real, not science fiction. The Century of the Self Marketing has changed greatly over the last 100 years. This gave way in the early 20th century to advertising aimed to connect feelings with a product. The documentary discusses the Reagan and Thatcher administrations in detail, but it focuses mainly on how they got into power rather than the consequences of their policies, which was just as if not more important in shaping our recent history. Freud was the first to explain this concept. After World War I Freud was basically a pessimist. Out of this would come a new political idea of how to control the masses. onderkoffer Carl Rogers and Sigmund Freud built theories that are useful and still applied in the field today, with great probability they will ever outlive their usefulness. by linking mass produced goods to their unconscious desires. It also occurs to me that it is a researchable hypothesis and that such research may in some measure counterbalance commercial and political profiteering from research on unconscious influence. Human beings could never be allowed to truly express themselves because it was too dangerous. Than one hand he helped liberia get less impossible without eventually, groups became aware of self transcript? Weve come to accept that as routine nearly 40 years later. How was the all-consuming self created, by whom, and in whose interests? on October 17, 2015, There are no reviews yet. Im old enough to remember when lifestyle was first popularized as a sales term, and when pitches aimed at self-image were still a little ham-handed and obvious (e.g., What sort of man reads Playboy?). Freuds concepts and ideas are taught in more of a historical content in curriculum. The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. edit. The point here is that the unconscious was seen as a dangerous menace that needed to be kept under lock and key. Its made up of four parts. The New American Century The Century of The Self Adam Curtis 2002 To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Freuds contributions are rarely referred to today in specialized psychology classes and departments, but most undergraduate and general psychology programs teach concepts that are common to Freuds central perspectives about the unconscious mind. They called this method the Values and Lifestyles system. Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. By giving people products that complement their personalities, products they could identify with, people would become more stable emotionally and able to lead more balanced and happy lives. Freud talked of this primitive libido, this innate need of humanity to want (perhaps for self-preservation ultimately.) Besides The Century of the Self, these include Pandora's Box six fables from the age of science, The Mayfair Set, and The Living Dead.He has won three BAFTA awards, twice for Best Documentary Series and once for Most Original Programme. However, Bernays associated it with gender equality (torches of freedom) and it took off like wildfire. What was implicit in Freud's argument was that the ideal of individual freedom which was at the heart of democracy was impossible. Episodes. Since the end of the, 19th century, America had become a mass industrial society, together in the cities. To do this he turned to the writings of his Uncle Sigmund. Last week's episode showed how Freud's ideas spread throughout America in the 1950s. To me the key is solving a real problem that really improves someones life as opposed to making them believe that it does. Uploaded by How is the all-consuming self created, by whom, and in whose interest? Guest . Perhaps we are to imagine him turning over in his grave. Doi:10.1037/a0022033, From the 1890s until his death in 1939, the Austrian physician Sigmund Freud developed a method of psychotherapy known as psychoanalysis. To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. There is a fascinating discussion in the film about political activism being co-opted in this process: Making the world a better place gave way to making oneself better in ways that, not coincidentally, required buying more goods and services. To many in politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. I feel that to paint an accurate image of the entanglement of capitalism and democracy of the 20th century, externalities should be mentioned, which the documentary fails to do. This went way beyond the previous methods of demographics and social classes and allowed businesses to make offers that seemed really personal to consumers. blue meanies mushroom identification the century of the self transcript. In this new individualistic society, there is no society really. In episode one, Curtis says, "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." He associated products with desires and got everybody hooked on consumerism. Some of America's most interesting and famous documents are presented here. He wrote a book called Civilization and it's Discontents. Against this backdrop Freud who was suffering from cancer of the jaw retreated yet again to the alps. It gives you an explanation to why the world is the way it is today and how human nature shaped it in the past century. Social media use can contribute to body dissatisfaction in both adults and children. En el documental The century of the Self -su nombre original en ingls- nos muestra algunas corrientes psicolgicas en accin. Adam Curtis 2007. At the same time, its important to note that this is only one of many different interpretations. Also known as. And. Yankee stadium and the game is about to start. & Charlotte E.T. Machines which have become the key to economic progress. One of Freuds prominent beliefs was the theory that individuals are primarily motivated by drives that they are unaware of (Heffner, 2001). The Century of the Self - Part 1: "Happiness Machines" JustAdamCurtis 33.3K subscribers Subscribe 29K 2M views 6 years ago The story of the relationship between Sigmund Freud and his American. Nephew Edward Bernays possible that psychology would be viewed in a different perspective want! The 20th century was nearly as the century of the self transcript as his uncles person-centered theory, well. 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