The two companies have tried repeatedly to reach an amicable agreement, to no avail. However, they also make a lot of crap. Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of customers in the rural area. During the 90s period, Apple tried to reinvent its products by launching new product lines such as Apples Newton which proved to be unsuccessful in the market. Recently, Japan was quoted as developing its own Chinese plants to take advantage of the reduced production costs in this location (Jason, 2011). Moreover, the new product designs improved Samsungs status as a young and fashionable brand with strong functions. The legal battle between the two giants of the mobile market has been the starting point for a quarrel that has only increased over the years and product launches. Based on the contents of the discussion section of this report, it is important to point out that Samsung should direct more company resources to develop new and innovative products as opposed to playing second fiddle to its competitors. There are however more speculations regarding an ambitious expansion strategy for Apple if it is to adopt a stronger acquisition strategy. This mission statement supports Samsungs long-term goal of delivering high-tech and reliable products to many people across the globe irrespective of their socio-economic status. For instance, Samsung electronics is part of a wider group of companies forming the Samsung group. Apple VS Samsung f4 P's of Marketing Cost: Apple-Apple utilizes a premium pricing strategy. From this perspective, the company understands the need to provoke creativity among staff members to achieve profitable innovations. There is some kind of peculiarity between the Marketing Strategies of both the brands. However, the methodology applied by Apples management has been unpopular and uncommon (VAR, 2005). For example, the company limits the number of vacations its employees can take within their working life. It will be interesting to see how Apple will be able to overcome the challenges of competing in a more competitive television market and if it will be able to outmaneuver its competitors the way it did with the launch of the itune. This decision was followed the repositioning of the companys major brands such as flash memories, handsets and consumer electronics into the high-end market by increasing their prices to reflect the high price category of high-end goods. They are the leading mobile phone manufacturer in the world and generated sales of $ 229.234 billion in 2017. However, Samsungs management believes that it is well on its way to becoming the most valuable electronic company in the world. Therefore, Samsung undertakes its operations in the most transparent manner and through the right moral compass; the company hopes to entrench its operations on the right ethical foundation (Henny, 2003). Samsung and Apple however share the belief that the production of futuristic and innovative products is the key to future company survival. Apple and Samsung are the biggest smartphone companies operating worldwide. The main types of secondary research data to be used in this paper will be business journals and publications regarding the business strategies of Apple and Samsung. Apple started business in 1976 and has since been in competition with other giant multinationals such as Microsoft and IBM (especially in the computing market). These dealers can open exclusive Samsung showrooms. Samsung now sells one in every three smartphones and has more than double Apples market share. The strategies used by Apple Inc. and Samsung Pages: 3 (815 words) The conflicts between Apple and Samsung Pages: 6 (1533 words) Apple and Samsung Pages: 4 (957 words) Apple vs Samsung devices Pages: 2 (477 words) Supplying Capability Apple vs Samsung Pages: 5 (1364 words) Samsung vs. Apple - The smartphone wars Pages: 6 (1605 words) Apple Inc. is an American company which was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, CA. The company encourages safe working environment. On the other hand, device solutions division is in charge of memory and device applications development. Most Samsung employees are therefore seen to take vacations and leaves soon after retirement. The online marketing strategy has therefore been perceived to be very efficient and Samsung has adopted this strategy as part of its core marketing strategies. This is critical in reducing the cost of production. Android Mobile Computing Using Samsung Tablets and Smartphones Running Android 2.3-Kindle version. Integrated marketing communication strategy to be pushed will include print, radio, television, in-store branding, and the web. The companys new CEO is on record as sitting on a load of cash amounting to more than $100 billion (Jason, 2011). For instance, they have been able to control their human resource strategy through the counter-intuitive strategy, which weans weak employees. To complete, this was the marketing mix of Samsung which shows that is a big threat to Apple Inc. a) Macintosh known by people as Mac was the first widely-sold personal computer with a graphical user interface and a mouse. The companys offerings include home appliances such as TVs, monitors, printers, refrigerators, and washing machines as well as key mobile telecommunications products like smartphones and tablet PCs. must. According to Interbrand [4] and Forbes [5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. This managerial trait has paid off for Apple because its products have a keen attention to detail and many observers perceive them as well-though out products (Mallin, 2011, p. 5). Consumer Buying Behavior - APPLE VS SAMSUNG, Marketing Strategies of OPPO Mobiles India Pvt Ltd and its Consumer Awareness, Sinhgad Institute of Business Administration & Research, Pune, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Distribution channel of Samsung - Presented at XIMB, Analysis of Apple iPhone's Indian market entry, Consumer buying behaviour towards Online Retail: Flipkart v Amazon, Samsung vs Nokia-Comparative Marketing Analysis, Smarphone Market Analysis: Apple iPhone vs Samsung, Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project, RQ2145A23_Online Assignment 1_ECOM531_deepakassignmentkkkkk.doc, -aISamsung $uccessElectronics Burned byWITH $17, 3 C Report of Apple (Marketing Management), CLA 1Competitive AnalysisMarketing Management Part, SamsungsInnovationStrategyinSmartPhonesmarket.pdf, Running head APPLE ENVIRONMENTSL SCAN .docx. However, based on the numerous volumes of research analyzed in this study, the reorganization of Samsungs organizational structure, which has seen a reduction in the levels of management, has also contributed to the companys increased performance. Samsung Global Strategy Group. The move to the digital market sparked most innovative projects by Samsung, although the company perceived this venture as a risky move at the time (Henny, 2003). The findings of this paper will not only be useful in understanding Samsung and Apples business strategies because from business strategies, smaller businesses can also learn new strategies and adopt new recommendations regarding how such businesses have been able to succeed in todays competitive world. However, Jason (2011) observes that Apple has the option of enlarging its infrastructural capability by seeking non-traditional technology that does not fall in its conventional Apple ecosystem. This business strategy has been seen to cause a lot of stir among Apples competitors because it is a source of frustration. Apple has remained a leader in its market segment and through its innovation; it has been able to produce superior and futuristic products. From the growing potential in these emerging markets, Apple perceives the establishment of a market access strategy to be more important than introducing innovative products. This analysis can also be generalized across other business platforms and organizations because it will be simpler to draw the connection between company performance and business strategies. Apples Injunction Bid Vs. Samsung Seen Partly Denied. Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. For years, Apple preferred vertical integration which limited its capability to collaborate with other business partners and achieve flexibility. Web. Nonetheless, Apple and Samsung both acknowledge that the key to sustaining their operations is developing a highly competent human resource pool. There are a lot of companies out there producing great products. In addition, the company has a compliance program where all employees are subjected to as a standard procedure of training. Other applications such as the appstore have been highlighted in this study as having raked millions of dollars for the American giant. The nature of the research topic is also too complex to be answered by a yes or no response and therefore the use of the qualitative research design will be able to expose the underlying dynamics of the research topic. d) Online a major sale point for Apple is E-commerce as well as its own portal from where it sells a lot of products. Apple is engaged in the manufacture of hardware products such as Macintosh, portable music players, personal computers (PCs) and software, networking solutions, third party digital content and related software. Chris (2008) emphasizes that business owners have to take time to pinpoint their business strategies to guarantee their overall success. Through this initiative, Samsung won an American award in product design (the most prestigious award in product design) (Henny, 2003). The strategy that the three employed is consistent creative design and concept. Most of these customers are local (Americans) but occasions have been witnessed where some customers fly from overseas and wait in line for days to purchase Apples products. However, with the growing pressures of globalization and increased business competitiveness, it is important to evaluate the business strategies of different companies to evaluate how they compete against one another in todays turbulent and competitive corporate environment. Digital Marketing Course vs. Several companies around the globe acknowledge the importance of adopting the online marketing communication. The importance of this study is however limited to the fact that it is often difficult to replicate or pass-on a certain business strategy to another. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. The company designs, manufactures and markets personal computers and related personal computing, and mobile communication devices. The member check technique works by submitting the research findings to the sources or sample sources. Apple is known for innovation and dont have to prove this by using by social media platforms. This downward push has been precipitated by lower wages and cheaper engineering technology from the Chinese market. Place in the Marketing Mix of Apple Inc. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-apple-inc/, Marketing91. This is the nature of Apple Inc. that resembles the Brand Archetype of Outlaw . Obviously, there are some concerns over monopolistic tendencies because Apple is considered among the most valuable companies globally. This knowledge is useful in understanding the intricacies between the two companies. Samsung, like its biggest competitor Apple, has a wide range of products such as Smartphones, Tablets, Laptops, TVs, etc. Samsung gives many offers and discounts to its trade partners to motivate them to sell Samsung above the competition (Marketing91, 2019). This means that it uses several sales channels for visibility and accessibility of selling its products to a global market. This strategy paid off. Samsungs reign as a digital manufacturer has not only been witnessed in the manufacture of televisions and other digital equipments, it has also been witnessed in the microchip market. Strategic Management: Theory: An Integrated Approach. Samsung has a market capitalization of about $443 billion as of January 2022, not even a quarter the size of Apple's. 3 4 Apple sold $365 billion worth of phones, computers, tablets, and. Finally, this paper seeks to undertake a portfolio analysis of Samsung and Apple because both companies operate in more than one business portfolio. The sales and service dealers handle key accounts for Samsung and are involved in corporate sales. Samsung managed to do so and it consequently made a lot of money as a result. Almost everything the company puts out succeeds. February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. The unrivaled success that Samsung has witnessed in the digital world has even scared most of its competitors but in the same breadth, the company has been able to wow its consumers by creating superior products. In addition, their marketing strategies by sponsoring different events gave them a good image around the world. Through horizontal integration, there are chances that the diversification of products will render the company competitive among other industrial rivals (Hills, Jones & Schilling, 2014). However, unlike his former boss, Tim Cook, the new company CEO, has never failed to discuss the future of Apples business strategy in recent times. The first product of Apple was the Apple I (Deffree, 2019). We made sure we used the high-end channels(Henny, 2003, p. 8). Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. This will be an expansion of the form factor. Texas, TX: Texas Peacemaker Publications Llc. For instance, the launch of the itunes and icloud are just some of the few software innovations that Apple has ventured. Samsung sells Tablets, mobile phones (of course), TV's, and Camera's etc. The latter may include the use of new technology, employment of competent and highly trained personnel (among others). Its consistent focus on the hardware market may prove to be disastrous in the long-term because it is a very risky gamble. In this regard, Apple is synonymous to barring the prying eyes of the media from its company operations. Samsungs presence is also seen on sporting equipment such as skating boards, sporting gears, billboards and other places. The growth pattern of Samsung electronics: A strategy perspective. Edubirdie. In fact, the Korean market is deemed Samsungs launch pad for new products. These mergers were aimed at countering Microsofts influence in the software market. Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Steve Jobs who was Apples CEO believed that the company was cultural-based (Dippel Jr, 2012). In an era of growing competition, these companies have adopted unique corporate strategies to realize their corporate vision and objectives. StudyCorgi. Samsung is catching up and is already no. Apples success has however been associated with Steve jobs input and managerial practices. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). In this business case, the marketing mix is specific to the technological nature of Apple's business. The caliber of celebrities that fans could interact with included musicians, sportsmen, and sportswomen. Moreover, different people were offered a platform where they could interact with international stars in a laser-light event. Needless to say that an epic war is at play between Apple and Samsung. However, both companies have pursued different strategies to achieve their success. Like Apples Siri platform, existing television pioneers such as Samsung are expected to scale Googles android platform to create friendlier interface features that are expected to be revealed through the siri platform. Apple has pursued this strategy for a long time but Samsung has come on board recently. StudyCorgi, 23 Feb. 2023, studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Samsung electronics is also engaged in the same type of business as Apple because some of its main products have been compared to Apples. On the other hand, Samsung has a large pool of engineers who design products internally. In addition, unlike Apple, Samsung does not dictate the terms for its distribution channels. The data will be analyzed and segmented into different groups, which are identified by unique codes. They switched their core competitive power from mass manufacture to its own brand which based on digital technology (Henny, 2003, p. 4). For a long time, Apple and Samsungs actions have drawn a lot of attention among most industry observers. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Their level of reliability and validity are also assumed to match to journals and business publications. 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