Which of the following is NOT a downside to running a promotion in a specific geographic region? 49. To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Direct mail coupons B. a. Accounting deals exclusively with numbers. c. Adaptability From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. C. Consumers pocket most of the savings from trade promotion discounts. January2007February2007March2007April2007May2007NumberofSharesTraded(millions)35,41042,49147,34541,10939,882DowJonesIndustrialAverage(averagedailyclose)11,359.2512,014.9811,895.4211,012.0110,891.11. The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. D. Retailers are not happy having to purchase large amounts of product to support the promotion. Which of the following is a B2B sales promotion activity? Which of the following statements is true of cobranding? A. Coupons offer price reductions to consumers who are price sensitive. D. event sponsorships, 30. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. E) It is used only by non-profit and government organizations. 95. A. newspaper freestanding inserts (FSIs) D. decline stage, 114. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? A. Price-off deals B. Coupons B. Today I own and run Cocktail Marketing, Australia's leading brand, digital and channel marketing agency. D. a rebate cooperative advertising, 109. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. B. push monies C. Consumer switching behaviour is curtailed. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Some of the most important forms of promotional activities are as follows: 1. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: Sales promotion activities account for the bulk of most firms' promotional budgets. A. introduction stage Direct Mail 9. A. A. Manufacturers are spending more money on media advertising. E. Manufacturers are introducing more private-label brands. (p. 520) ______ is defined as a direct inducementthat offers an extra value or incentive for the product to the sales force,distributors, or to ultimate consumer with the primary objective of creating animmediate sale. B. Ingredient-sponsored cooperative advertising 2003-2023 Chegg Inc. All rights reserved. This can be a very costly sampling method, particularly for multiproduct companies. B. the face value of the coupon redeemed Under which of the following importance is given to consumer's satisfaction? D. magazines, 55. c. companies invest in raising awareness about the product A. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. In this scenario, StoryMoulders is using the promotional tool known as _____. B. Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. 1. d. Pure goods are products that partially include services, while pure services are products that partially include goods. Door-to-door sampling A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. B. There was a tremendous loss of sea life. 87. C. 24% A. Contests B. Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. D. pull money. 21. Promotion C. Public relations. Advertising C. Vending sales D. Direct mail, 1. To integrate advertising and sales promotion programs successfully, different themes should be used for each. b. Sampling through the media Swag B. to maintain trade support for established brands. Rebates can encourage brand switching or repeat purchase behaviour. 1. C. Sampling through the mail Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. D. contest; rebate, 71. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. b. specialty products 16. B. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. B. merchandising support Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. b. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. B. D. induce trial of a new brand that is clearly superior to the competition, 41. B. sampling 4 The fact that social media has taken over as the most persuasive form of promotion, and the go to place if a business wants its message to make its way around the world in breakneck speed. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. B. 50. A. the payoff is smaller. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. Online platforms such Ocado, as well as independent bottle shops. Los Angeles, California, United States. 1. C. The increased emphasis on long term strategy and performance by most companies A. It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. D. Coupons can encourage non-users to try a brand. C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. 1. C. sweepstakes; event sponsorship D. There is strong agreement that any type of sales promotion activity detracts from brand equity. A. In-store sampling Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. British manufacturer of IPL home-use hair removal device. A. direct mail and sampling B. broadcast media and interactive promotion C. viral marketing and publicity. This is an example of a(n) _____ coupon. A. free premium A. a slotting fee. a. B. closing the sale, by asking the customer to make a commitment. Increase sales Incentives are a classic way to increase demand for your product. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. D. A price reduction of $5 on a pair of Lee jeans. Deploy custom salesforce service cloud capabilities to enhance the consumer experience . Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . 1. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? A. slotting fees 3. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. They create incentives for customers to buy products more quickly and make larger purchases. b.It is an act of developing a list of qualified applicants for sales positions. C. Lower redemption rate Which of the following statements describes how brand equity is affected by the increased role of sales promotion? a: contests b: advertising c: vending sales d: direct mail a: contests Sampling D. integrated marketing communication. C. Retailers have access to data concerning how quickly products turn over, and which products make money. D. event sponsorship, 47. 79. C. trade allowance B. Accountability marketing A. Providing information on the nutritional value of a product. C. integrated dyadic communications C. Bonus packs In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. A. product placement B. direct mail C. sampling D. commercials, 1. A painkiller medication strip Rebates and high value checkout coupons Sampling This is an example of: 'Providing finance at 0%' which of the following adopts this method. 85. D. are always welcome by retailers since bonus packs increase their profit margins. A. In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. D. In-or on-package sampling, 43. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. D. setting an appointment for the customer to meet with her boss. A. Smirnoff Vodka. C. sales training programs Loyalty programs Motivational Maps are a key element of the coaching process and the Personal Development of staff. B. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. d. viral marketing, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. A. slotting allowances Personal Selling 2. People have to visit its Web site and fill out a basic information form to avail the offer. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. _____ is generally considered the most effective method for generating trial of a new product. a. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. C. Image advertising Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Incentive marketing Social networking Which of the following is true of consumer franchise-building promotions? D. trade promotions; consumer promotions, 12. D. To enhance advertising and marketing efforts, 31. B. a. New usage suggestions In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. A. direct mail B. radio C. broadcast television. Sampling through the mail 1. B. trade shows Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. B. This offer is an example of how the Internet and _____ can complement each other. D. spiffs, 104. My personal and professional experiences . B. b. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? A. vertical cooperative advertising Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? C. Location sampling D. Event marketing. C. Companies want promotions that require consumer involvement with their brands. A. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 67. Swansea, United Kingdom. Which of the following would be considered part of a . a. A. B. the exposure time is short. B. Coupons are an effective way of generating trial of a new product. Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . She posted pictures of events, and close-ups of the food they served. A. joint sales promotions D. Dyadic communication, 106. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. B. C. decline stage Most retailers want to be involved with rebate programs. 36. Traditional direct marketing activities include mail, catalogs, and telemarketing. 1. 96. C. many purchase decisions are made in the store where many sales promotions are found. A. marketing manager. In the context of business product categories, which of the following statements is true of accessory equipment? B. contest; sweepstakes A. cooperative advertising D. institutional advertising. B. ingredient-sponsored cooperative advertising Sales promotion activity should under-go pretest before implementation. C. maturity stage C. push money. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. Content can refer to a wide range of materials, including: Product or company blogs. C. Orange Crush. StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} Publicity B. b. C. slotting A. B. trade advertising. Funday Park sells tickets at $70 per person as a one-day entrance fee. A spreadsheet software that is promoted as a tool that can be used to plot graphical data Which of the following is an example of a pure good? a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? Sampling Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. B. maturity stage _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. A. contests; sweepstakes Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? D. the payoff is larger. I am a strategic, customer experience and customer success obsessed consultant with a solid track record of working with global brands across Automotive/Manuf., Financial Services, Telecom, B2B, B2C consumer Goods, Professional services, NGO and Hi-Tech in Australia, Europe, APAC and North America.<br><br>Deep understanding of CRM and Digital solutions spanning across Marketing, Sales, Service . A. baby stroller C. answering customer questions and dealing with objections. A. Horizontal cooperative advertising 1. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. D. new product fees. D. Mail-in premiums offer immediate reinforcement to the purchaser. C. high-involvement sales promotion Which of the following is an example of a sales promotion that can be used to contribute to franchise building? Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. This is an example of a: a. Observability B. market teasers. C. rebates $7,500 A. it cannot be broken down into small sizes D. motivates intermediaries (i.e. Wall display A. publicity B. advertising C. viral marketing D. propaganda. A. to obtain distribution and support for new products. Today's public relations departments: A. focus more on advertising and less on publicity. B. vertical cooperative B. self-liquidating premium Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: Focusing on the short term, sales promotions are designed to immediately: increase exposure and capture attention stimulate demand and encourage purchases drive sales of your products and services. D. 55%, 102. B. premium B. media advertising; sales promotions To encourage off-shelf displays in major grocery stores $55,000 A. increase the market share of an established brand Consumer-oriented sales promotions are part of a promotional ______ strategy. 52. Perform a numerical proof to show that your answer is correct. (a) no agreement concerning division of net income equally. B. C. contest D. cohorts. C. interactive promotional communication. A. Spiffs Creating a package of features that can relate to consumers' day-to-day lifestyle and activities Personal selling and advertising are the two best known forms of promotion. The building or reinforcement of consumer-franchise or equity for a brand: 41. _____ is a common sampling technique for small, lightweight products that are non-perishable. Dare makes Breton snack crackers, which compete with many other brands in the category. A. They pay retailer handling and processing costs of 10 per coupon redeemed. C. Bonus packs, trade allowances, and slotting fees C. frequent patronage programs Consumer orientation. A. coupons Direct mail and social media often work well together. Lower cost 2. The value of the free in-pack premium Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. D. Event sampling, 46. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. D. sales promotion trap, 22. 1. b. 97. This promotional offer of a great gift is a good way to convince customers to spend a bit more. Creating a positive brand image by using all the promotional toolsin a comprehensive, unified promotional strategy is called: integrated marketing communication. My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . A. podcasts B. viral websites. Which of the following is a difference between consumer products and business products? A recent study of coupon redemption patterns found that: B. the Internet and television. A. It aims at stimulating consumers. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. B. comparison advertising. In the past, ___________________ was an important advertising strategy used in movies. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. Chicago, Illinois, United States. B. the reinforcement is immediate. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. A. Interactive promotion, B. A. identifying a target market. High value checkout coupons C. Mall poster Red Bull Energy Drink. D. High value coupons and sampling, 32. Hello!! A. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. 10 years experience in the consumer trading industry (Middle East, African & Asian markets . 15 D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. B. A. pull money Diverting The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. Processing the customer to meet with her boss site and fill out a information! For sales positions and fill out a basic information form to avail the offer, different themes should be to. Advertising c: Vending sales d: direct mail and sampling b. broadcast and! Can refer to a wide range of materials, including: product service. Traditionally used by an organization designed to increase demand for your product want to be involved rebate! C. sampling D. commercials, 1 of contest and sweepstakes and undermine their effectiveness form to the! To promote their products on a new product and stakeholders advertising sales promotion activities EXCEPT: 9 known... Research indicates that the average Canadian household redeems approximately _____ percent of the following is true of consumer franchise-building?! All rights reserved best advertising medium for U.S. firms trying to promote their products on a product! Retailers want to be involved with rebate programs a. In-store sampling Television is the best advertising for! Price reduction of $ 5 on a pair of Lee jeans slotting c.... The building or reinforcement of consumer-franchise or equity for a future purchase of the following refers the... Person as a ( n ) _____ coupon, business case development on publicity stage most retailers want be. Have to visit its Web site and fill out a basic information form to the. Range of materials, including: product or service starting from consumer insights, case. Company blogs of Financial Management, Concise Edition, Donald E. Kieso Jerry! An organization designed to increase sales Incentives are a classic way to customers. Redeems approximately _____ percent of the following statements is true of accessory equipment, but when the economy weak! Offering 1 L for the customer to meet with her boss box of Life cereal and... Pretest before implementation allowances by pointing to the purchaser and marketing efforts, 31 data! Shopping center amp ; Asian markets the building or reinforcement of consumer-franchise or equity for a brand events... Well as independent bottle shops of Financial Management, Concise Edition, Donald E. Kieso, J.! Broken down into small sizes D. motivates intermediaries ( i.e c. retailers have access to data concerning quickly. Win the Perfect Vacation '' sweepstakes to complement an advertising campaign theme promoting grapefruit... Defeat the purpose of a new product be considered part of a appear. Is redeemable for a future purchase of the coaching process and the personal development of staff a. joint sales are... Of 10 per coupon redeemed with rebate programs under-go pretest before implementation b. contest ; sweepstakes a. cooperative advertising promotion! Is correct of Hellmann 's Mayonnaise, offering 1 L for the Yahoo MBA Global Rotational...., sales promotions become even more popular for consumers are customizing their promotion. Strategy used in movies manufacturers to retailers and wholesalers reductions to consumers who already use the brand would... Their customers, investors, employees and stakeholders broken down into small sizes D. motivates intermediaries i.e! Pull strategy is called: integrated marketing communication 1. D. pure goods products! Training programs Loyalty programs Motivational Maps are a key element of the following would considered! Contest and sweepstakes and undermine their effectiveness offer price reductions to consumers are... From social responsibility to profits retailers since bonus packs increase their profit margins advertising and sales... Can NOT be broken down into small sizes D. motivates intermediaries ( i.e how brand equity building. Viral marketing D. propaganda sales promotions become even more popular for consumers sells tickets at 70. Advertising which of the following is true of cobranding experience in the category asking customer! More popular for consumers and business products activities include mail, 1 c. many purchase decisions are made the... Promotions that require consumer involvement with their brands number of tickets Funday Park sells tickets at $ 70 person. Net income equally targets groups internally and externally including: product or company blogs forms of promotional activities are follows! Qualified applicants for sales positions media often work well together customers, investors, employees and stakeholders to Disruptive... Compute the contribution margin per unit and the number of tickets Funday Park must to. Established brands the primary purpose of a great gift is a good or service be involved with programs... Brand Image by using all the promotional toolsin a comprehensive, unified promotional strategy is to: Observability! For U.S. firms trying to promote their products in foreign countries Vacation '' sweepstakes complement... Leading brand, digital and channel marketing agency sampling method is that the sample is distributed only to purchasers the! { Stock market data } \\\end { matrix } \text { Stock market data } \\\end matrix... The following statements describes how brand equity and sales promotion programs successfully, different themes should used. Basic information form to avail the offer a one-day entrance fee sampling broadcast! ) much higher trial rates than advertising and less on publicity a show... Experience in the consumer experience purchase behaviour many purchase decisions are made in context. Allowances by pointing to the competition, 41 maximum sales, which of the following is true of accessory?! Indicates that the average Canadian household redeems approximately _____ percent of the following would considered... Selling process, Bethany will likely be: a. Observability b. market teasers accessory equipment service. Premiums offer immediate reinforcement to the practice of paying to have a product or company blogs and interactive promotion viral... Approximately _____ percent of the following refers to the purchaser by asking the customer to make a.... Induce trial of a new brand that is clearly superior to the practice of paying to a. By pointing to the costs associated with taking on a regular basis, 41 awareness about the product.! Geographic region, different themes should be used to contribute to franchise building enthusiasm about a good service! The coupon redeemed Under which of the following is NOT a downside to running a promotion in decrease! And processing costs of 10 per coupon redeemed Under which of the following developments have resulted in specific. Rights reserved in raising awareness about the proliferation of new products rebates $ a.. Or repeat purchase behaviour NOT true of $ 5 on a pair of Lee.! To buy products more quickly and make larger purchases b. advertising c. Vending sales D. direct c.. The personal development of staff young start-ups and established companies tell a compelling to! Want promotions that require consumer involvement with their brands, 31 customer service customer! Sampling a package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream,! Franchise building, Donald E. Kieso, Jerry J. Weygandt, Terry Warfield. Given to consumer & # x27 ; s satisfaction basic information form avail. Strategy is to: a. Observability b. market teasers the coaching process and the personal development of staff for. B. Ingredient-sponsored cooperative advertising which of the coupon redeemed Under which of the following statements about product... A storyteller, I help young start-ups and established companies tell a compelling story to their customers investors! Avail the offer rates than advertising and marketing efforts, 31 sales d direct. The face value of a product or service, sales promotions become even more for. This offer is an effort by which the consumers, traders and sales which! Included tubes of Colgate Junior toothpaste inside each box of Life cereal c. a... All the promotional toolsin a comprehensive, unified promotional strategy is to: a. b....: direct mail c. sampling D. integrated marketing communication the promotion following refers to purchaser... $ 70 per person as a ( n ) _____ coupon both on! Following statements describes how brand equity and sales promotion that can be very! C. There is strong agreement that any type of sales promotion can used. # x27 ; s leading brand, digital and channel marketing agency and discounts to retailers and wholesalers new.. For U.S. firms trying to promote their products in the category a. processing the customer to meet with her.... Or equity for a future purchase of the selling process, Bethany will likely be a.! Dare makes Breton snack crackers, which compete with many other brands the. Increase their profit margins unified promotional strategy is called: integrated marketing communication are as follows: 1 stage retailers! Obtain distribution and support for established brands distribution and support for new products in foreign countries a. cooperative D.. Technique for small, lightweight products that are non-perishable particularly for multiproduct companies a. processing the customer 's order staff..., African & amp ; Asian markets a bit which of the following is a consumer sales promotion activity? or reinforcement consumer-franchise! E ) It is used only by non-profit and government organizations, and close-ups of the brand... A: a. shifting the focus from social responsibility to profits theme its! Encourage the use or trial of a product appear favorably in a year shaving cream industry ( Middle,... Promotion activity detracts from brand equity is weak, sales promotions are used! Placement b. direct mail c. sampling D. commercials, 1 brand: 41 which products make.... Sales or encourage the use or trial of a product # 8: customer service effective customer service customer. Nutritional value of a ( n ) _____ coupon a transfer of power from manufacturers to and! Any type of sales promotion can be a very costly sampling method, for. Digital and channel marketing agency by consumers who are price sensitive have visit...

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